“Spread Some Snappiness”

December 9, 2010 by | Comments

In celebration of the upcoming holidays and to encourage customers to
spread a little cheer this holiday season, Snapfish by HP has launched a new
Facebook campaign, “Spread Some Snappiness,” on its Facebook fan page at

“Spread Some Snappiness” was inspired by Snappy, the Snapfish mascot, and
features three simple and heartfelt values: celebrate, honor and share. The
campaign invites users to dedicate a photo of someone special with a
personal message on Facebook for a free holiday surprise for both the sender
and recipient.

For every person who shares a photo, Snapfish will make a $1 donation to the
Make-A-Wish Foundation®, up to a maximum of $150,000, to help make wishes come

“A photo captures a moment but continues to live on as the happiness it
brings is spread between friends and family,” said Barry Herstein, chief
marketing officer, Snapfish by HP. “With this campaign, we hope to inspire
people to highlight those who made them smile and encourage them to continue
spreading their happy moments for years to come, beginning with a gift from

Once a user “Likes” the Snapfish Facebook fan page, they can access the
“Spread Some Snappiness” photo album to see photos and messages from other
users. When users are ready to dedicate their own special memories to
someone, they can do so in three simple steps:

  • Celebrate: Choose any person who has
    made a difference in their lives this year to spread thanks, joy
    or good wishes this holiday season.
  • Honor: Upload a cherished photo from
    2010 with a short message to express how much that person means
    to them (including the email address and name of recipient).
  • Share: Share the photo with the person
    who inspires them the most and with the Snapfish family via
    Facebook. The photo and special message will be shared on that
    friend’s Facebook Wall and in the “Spread Some Snappiness” photo

For every photo and message shared by registered Facebook users, they will
receive a $5 credit toward any gift on Snapfish.com (limit one per person). The
recipient also will receive a $5 credit.

Users also will have the opportunity to pick their favorite picture from the
“Spread Some Snappiness” photo album, which includes all submitted photos from
registered users. The people who submitted the 10 images that receive the most
votes (“Likes”) will each win a ”year of free prints” (up to 1,000 prints),
announced on Jan. 7, 2011.


announced its relationship
with the Make-A-Wish Foundation last year through
the introduction of WISH! custom cover photo books, with 30 percent of the
purchase price going to the Make-A-Wish Foundation. This year, in addition to
the WISH! custom photo books, Snapfish has introduced WISH! holiday cards, with
approximately 12 percent of the purchase price going back to the Foundation.

More information on the campaign is available at
www.snapfish.com or

About the Make-A-Wish Foundation

The Make-A-Wish Foundation grants the wishes of children with
life-threatening medical conditions to enrich the human experience with
hope, strength and joy. Founded in 1980 when a group of caring volunteers
helped a young boy fulfill his dream of becoming a police officer, the
Foundation is one of the world’s leading children’s charities, with 64
chapters in the United States and its territories. With the help of generous
donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a
wish every 40 minutes and has granted more than 200,000 wishes in the United
States since its inception. For more information about the Make-A-Wish
Foundation, visit www.wish.org and
discover how you can share the power of a wish®.

–(Hewlett-Packard News Releases)–

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