Achim Berg, Microsoft’s vice president of business and marketing for Windows Phones, discusses the momentum, strengths and challenges of the company’s newly launched Windows Phone 7.
“It’s a different kind of phone, fast and easy,” says Berg, vice president of business and marketing for Windows Phones. It’s a sentence he relates with enthusiasm daily, whether he’s giving a Windows Phone 7 demonstration to a large crowd, or showing off his phone to someone he’s just met.
Berg arrived in his role this past summer and has spent time getting to know the team, his partners and the opportunities Microsoft has to re-establish itself in mobile. He made the move just as Microsoft was rolling out Windows Phone 7, which launched in Europe and the Asia Pacific region on October 21 and in the United States and Canada on November 8.
Prior to coming to Redmond, Berg was general manager of Microsoft Germany and area vice president of Microsoft International. Before working at Microsoft, he was a member on the board of directors of Deutsche Telekom T-Com, Europe’s largest telecommunications company, where he was responsible for marketing and sales of the company’s fixed line business.
The Microsoft News Center recently spoke with Berg on how Windows Phone 7 is doing in its first two months since launching worldwide.