Canon Continues Long-Standing Relationship With Madison Square Garden
Continuing a business partnership that has lasted nearly two decades, Canon U.S.A., Inc., a leader in digital imaging, today announced it has agreed to a new year-long sponsorship with Madison Square Garden.
“In today’s competitive business landscape, it is critical to have strategic sponsorships and alliances where our Company’s brand is highly visible to key market segments,” said Bunji Yano, senior director and general manager, Corporate Communications, Canon U.S.A. “Over the years, Canon has enjoyed wonderful relationships with MSG and we feel it has helped heighten the value and visibility of the Canon brand.”
Under the terms of the new agreement, the Canon logo will be displayed on a pair of dasherboards during all Rangers regular season and playoff home games. Canon will also present a 30-second feature titled “A Moment in Rangers History” on the center-hung scoreboard during 21 regular season home games.
“As the Rangers mark their 85th Anniversary season, we are proud to also celebrate the extension of our partnership with Canon, one of the team’s longest standing partners,” said Greg Elliott, senior vice president of marketing partnerships, MSG Sports. “We look forward to showcasing Canon’s broad array of industry leading products to our loyal and passionate Rangers fans.”