Canon Launches New Advertising Campaign Showcasing Its Commitment To Innovation
November 9, 2010 – With a core message focusing on the evolving needs of the marketplace, Canon U.S.A., Inc., a leader in advanced digital imaging, today launched its new “Let’s Go Further” advertising campaign communicating the limitless possibilities for Canon and its customers. With the incorporation of Océ to the Canon family, Canon U.S.A expands into new channels, broadening its customer base, resources, technology and capabilities, to move businesses and the printing industry forward.
The “Let’s Go Further” campaign, which kicks-off today in The Wall Street Journal and The New York Times, positions Canon U.S.A, as an industry leader and natural choice for businesses of all types, sizes and needs. The new advertisements, which are summed up with just a few simple headlines from the campaign including, Begin, Possibility, Limitless, demonstrate Canon’s commitment to incorporating the Océ brand and create new offerings that deliver powerful solutions to customers and their business success. In addition to advertising in major newspapers, the campaign will be included in Bloomberg BusinessWeek, Time, Forbes, Fortune and online at nytimes.com, time.com and on an ad on TIME Magazine’s iPad App.
“The new campaign further demonstrates the combination of Canon U.S.A and Océ, creating new printing possibilities needed, to continue to be a leader in the market,” said Junichi Yoshitake, senior vice president and general manager, Imaging Systems Group, Canon U.S.A. “We are excited to grow our brand and leverage our expertise in new channels, market segments and areas, providing businesses with heightened service levels in order to succeed.”