Dell Develops Infotainment Application for Hybrid Concept Car Unveiled at 2010 SEMA Show

November 2, 2010 by | Comments

  • Information and Entertainment Hub Controls Music and Navigation; Displays Car Data
  • Streak Tablet Plugs into Dashboard Docking Station, Replaces Traditional Dedicated System
  • Built-In Safety Feature Limits Use While Driving

Today at the Specialty Equipment Market Association (SEMA) show in Las Vegas, Dell Services introduced a new infotainment application that utilizes the Dell Streak and cloud storage technology in a new hybrid concept car built by Clemson University graduate students.

Developed by the Dell Services Engineering Solutions team, the prototype application integrates the Dell Streak as the information and entertainment hub of the new concept car, Deep Orange, replacing the conventional dedicated built-in radio and navigation system.

The Dell Streak, a 5-inch Android-based pocket tablet, is designed to provide an excellent on-the-go entertainment, social connection, and navigation experience. The infotainment application is among the first in-car, grab-and-go mobile devices designed to sync with the car to control music and directional navigation, as well as display car data such as fuel range and battery life. The in-car to in-pocket capability gives the users a universal device that consolidates their music, pictures and videos, address book, contacts and other personal information that can be accessed at home, at work or on-the-go, from any device at any time, by utilizing cloud storage technology.

The Dell Services Engineering Solutions team worked with Clemson University-International Center for Automotive Research (CU-ICAR) graduate students and staff to develop the infotainment application to run on the Android platform that serves as the dashboard monitor of the car, built from a BMW 1 series.

The application is equipped with extra precautions to ensure the safety of the driver, as well as others on the road. Working with the CU-ICAR students, the Engineering Solutions team developed a safety measure to limit the Streak’s functions while the vehicle is in motion, such as text messaging, web browsing, social networking and other distracting functions that can pose a threat to safety.

Dell Services’ Engineering Solutions team provides engineering and consulting services to a host of Fortune 500 clients, and is comprised of experts in the fields of mechanical, electrical, aerospace, manufacturing, industrial engineering, and embedded software engineering. The team utilizes Dell’s deep industry knowledge in product development and incorporates engineering consulting and services expertise to develop products in industries such as mining and heavy construction equipment, home appliances and aerospace.

The Deep Orange project is a vehicle prototype program at CU-ICAR for pioneering education, research and industry collaboration within the graduate degree program in automotive engineering. A new deep Orange project is started every year to create an engineering concept car two years later. This year’s concept car will also be showcased at the LA Auto Show on November 19.


“Dell Services is proud to partner with Clemson University-ICAR on this project. By utilizing the innovation of the Dell Streak, and leveraging our expertise in cloud technology, embedded software and automotive systems integration, our Engineering Solutions team has developed a concept for infotainment that introduces an all-in-one device that can be used in the car, at home, and on the go,” said Michael Morrison, managing director, Manufacturing, Dell Services.

“Industry partners such as Dell Services are a crucial part of what makes the Deep Orange project a unique experience in engineering education. Integrating this kind of open-architecture, disruptive type of technology provides students with an opportunity to work directly with automotive industry leaders to innovate and to develop the visions and skill set they will need as they take their place in the automotive engineering industry of the future,” said Paul Venhovens, the BMW Endowed Chair in Automotive Systems Integration at CU-ICAR, who leads the Deep Orange initiative.

–(Press Releases)–

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