Google Aiming for Improved Search Results & Rankings

February 25, 2011 by | Comments
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Google announced a switch to an improved ranking algorithm, a change “that noticeably impacts 11.8% of our queries” whose main goal is to lower rankings for poor-quality sites; also known as content farms, poor-quality sites are those that do not add great value for users or that may copy content from other websites.

As a result, original and unique content, high-quality sites will benefit from improved rankings.

The new algorithm will be introduced in the United States to begin, however a schedule already exists, to extend this change worldwide.


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