HP Helps Designers Push Limits of Innovation on Lifetime Television’s Hit Series “Project Runway”
NEW YORK, July 29, 2010
HP today announced a second season of computer use by design contestants of Lifetime Television’s hit show “Project Runway.”
The use of HP technology allows the show’s designers to realize and elevate their creative visions through the use of the latest HP touch-enabled PCs based on Intel® processors. “Project Runway” season eight will premiere July 29 at 9 p.m. ET/PT on Lifetime.
Throughout season eight of “Project Runway,” designers have the option to trade pen and paper for HP PCs with Intel processors, giving them the ability to expand their vision and design strategy for each challenge.
“The HP and Intel design challenge – where designers created custom fabric patterns for use in their final garments – was one of our most popular episodes for season seven,” said Lance Still, executive vice president, Promotions and Integrated Marketing, The Weinstein Company. “HP’s touch-enabled computers are an exciting medium for the designers to work with, furthering the scope of what they can create. Stay tuned to see the inventive uses of technology in Project Runway season eight.”
HP’s history of merging fashion and technology started with the unveiling of the HP Mini Vivienne Tam “digital clutch“ notebook on the catwalk of Tam’s 2008 fashion show at New York Fashion Week. The company’s collaboration with fashion trendsetters continued with Tam in 2009 and relationships with other fashion heavy hitters, such as “Project Runway” and this year’s trend-defining “Sex and the City 2” film.
Technology on the show
The “Project Runway” designers use the latest HP TouchSmart PCs and HP TouchSmart tm2 notebooks, both powered with Intel Core™ i5 processors, to unleash their creativity throughout the season. Rotating its screen turns the TouchSmart tm2 into a digital sketchpad, which enables designers to sketch with a plethora of color and brush options.
The winning designer of season eight will receive a $50,000 prize package from HP and Intel to create, design and run his or her own business.
Viewers can visit www.mylifetime.com/projectrunway to find more information on the technology being used on the show and get a behind-the-scenes look at the designers’ sketches.
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