Programs and Incentives Continue to Expand for Microsoft Dynamics Partners
Oct. 26, 2010 — Partners are the sales force, consulting practice and implementation team for thousands of Microsoft Dynamics customers worldwide in almost every industry.
The job of helping them be successful falls to the Microsoft Dynamics Partners Group, which offers an array of resources, certification programs and incentives to enhance the services partners can provide and reward great work.
Back in July 2009, the group announced it would focus on helping partners design and implement “vertical” solutions — systems for specific industries, such as distribution, public sector, retail, manufacturing, financial services and professional services — which are in increasing demand as more savvy customers look for just the right blend of technologies for their businesses.
Today those efforts took another step forward when the group announced changes to the programs supporting partners that implement industry-specific technologies. The changes build on certification programs designed around the vertical solutions market, and include an incentive program that offers discounts for highly performing partners, as well as increased support and additional resources from Microsoft.
To get a better handle on today’s announcement, News Center spoke with Doug Kennedy, vice president of Microsoft Dynamics Partners, about the evolving market for vertical solutions, and how the changes announced today are designed to help partners grow and remain profitable.