Toshiba Joins RealD and the Royal Opera House in Promotional Partnership for Carmen in 3D
RealD and Toshiba announced that the companies have started a marketing and promotion alliance for the upcoming feature film event Carmen in 3D.
As part of the agreement, Toshiba will receive presentation rights for the film’s worldwide theatrical release and secures exclusive rights during a promotional period to package 3D Blu-ray Discs of Carmen in 3D with select 3D-enabled Toshiba brand consumer electronics, including TV, PC and Blu-ray devices. Additional marketing, promotions and public relations activities are planned in support of the alliance.
Toshiba and RealD announced their collaboration on 3D technology for consumer electronics in January, 2010. The companies have since worked together to integrate support for the stereoscopic RealD Format in Toshiba’s REGZA 3D-enabled TVs and to integrate RealD technology into accompanying active 3D eyewear.
A co-production by RealD and London’s internationally renowned Royal Opera House, Carmen in 3D is slated for release worldwide on March 5, 2011, exclusively in RealD-3D equipped theatres. The release will mark the first time that an opera has been filmed and shown in theatres in state-of-the-art digital 3D.
Georges Bizet’s Carmen has been captivating audiences since its debut in 1875. Filmed in 3D during two performances at the Royal Opera House, Carmen in 3D is a feature film depicting acclaimed director Francesca Zambello’s updated interpretation of the opera classic. Directed for cinema by Julian Napier and produced by Phil Streather, with memorable performances by Christine Rice (Carmen), Bryan Hymel (Don José), Aris Argiris (Escamillo), and conducted by Constantinos Carydis, Zambello’s hugely successful production of Carmen was a hit with London audiences and critics and promises to delight audiences around the world with its timeless music and encompassing 3D visuals. For more information on Carmen in 3D, visit www.Carmen3D.com.